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SERVICE WITH A SMILE

Project type

Publication

Date

June 2024

Brief: select a text and design a publication that explores and expresses the themes of the text through the use of sophisticated visual language strategies from both functional and expressive perspectives.

Chosen text: Bad feeling at work; Emotional labour, precarity, and the affective economy; by Carolyn Vedestra.

This text discusses the challenges of emotional labour in precarious jobs. It highlights how workers are expected to suppress their negative emotions in a workplace to maintain positive affects and social relationships. Which normalises tough working conditions under the affective economy.

The design concept highlights how emotional labour is gendered, that women are to be nurturing, empathetic and supportive in their personal relationships and workplace.

Deliverables:
1 x 59 page A4 publication booklet

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